Are you a local business grappling to make your brand heard or an enterprise trying to gain a wider presence nationally? No matter what your aim is, it’s hard to overlook one fact and that is that over 90% of online experiences starts and ends in search engines, so search engine optimization is what small to large businesses prioritize to stay at the top of the result pages.
However, when it comes to SEO, you don’t just apply any strategy and carry on with the processes. Behind every SEO plan that a business makes, there is a reason and it is from there that the concepts of traditional and local SEO emanates.
Should You Choose General Or Local SEO Strategy?
Both local and traditional SEO focuses on enhancing the online rankings of businesses, allowing more people to figure out where they are, how to contact them, or make purchases. Now, if you have a business that targets local audience and invests in marketing for local activities and needs to boost visibility in local search rankings, you need to apply local SEO strategies. Wondering how? For instance, you have an established business in the city of Kolkata and targeting customers at a local level, search for the best local SEO service in Kolkata for employing the right measures. That way, you will have more people from different localities connecting with your easily.
Now, as far as traditional SEO is concerned, the strategies here target a wider set of audience with broader keywords. They are more suitable for e-commerce stores and brands with national presence. However, positioning a business locally or nationally has the same goal – improving the visibility but the major difference is that local methods are more specific and help brands to interact with searchers belonging to the local area.
Key Elements of Local SEO Things to Know
The basic local SEO strategy is optimization of websites to appear in local search results and appealing to customers from a specific geographical region. It is especially for those businesses with physical stores. Here are the key elements of local SEO:
Google My Business or GMB
Google My Business is one of the most prominent ways for companies to be found by Google. It allows businesses to create a profile containing hours of operation, contact information, and images. You need to optimize the GMB profile as it helps the search engine understand your business more accurately and display correct information in the local search results. Employing a local SEO company in Kolkata helps in optimizing the profile.
Online Ratings and Reviews
Online ratings and reviews play a significant role when it comes to local SEO. With positive reviews, you can boost a business’s reputation. However, where will these reviews come from? You need to encourage and request your customers to leave reviews and reply to them instantly to build credibility and trust with your customers.
Local Directories and Citations
Local citations are like mentioning the address, name, and phone number of your company on other websites. Having a consistent citation in the local listings, directories, and review sites also helps search engines verify the presence of a business and improves its visibility.
Reasons to Implement Local SEO
The reasons why a company would implement local SEO strategies are listed below:
Improved Visibility in Local Search Rankings
When you have the best local SEO services in Kolkata work for you, your brand will shine brightly on the local or map pack. With that your business becomes visible and gains prominence and will expectedly attract more clicks. By optimizing your website for local search, your business appears in the most prime positions.
Gain the Trust of Customers
With a strong local presence along with a flurry of positive reviews, your business appears more trustworthy to customers. Obtaining high ratings from customers puts your business in the best light.
Reaching Target Audience
With local SEO, targeting customers in a specific geographical region becomes more defined like salons and restaurants that thrive on a local customer base.
Key Elements of Traditional SEO
The key elements of traditional SEO are:
Researching Keywords and Optimization
Keyword research is one of the most crucial elements of traditional SEO, which involves choosing the right keyword phrases that customers use when searching for services and products in your industry.
Link Building
Link building is another aspect of traditional SEO where specialists acquire backlinks from authority or highly reputable websites and tell Google that your website is trustworthy.
Off-Page and On-Page Optimization
On-page optimization refers to the optimization of website elements like content, headings, and Meta tags to boost visibility in search engines. On the other hand, off-page optimization involves building good quality backlinks from other websites. Both these strategies aim to improve the trustworthiness of your website.
Why Implement General SEO?
The reasons to implement traditional SEO are listed below:
Organic Growth of Traffic In The Long Run
When you invest in traditional SEO techniques, your business gets organic growth in the long-term. It is different than paid advertising where traffic stops once the money runs out. It will continue generating traffic for months and years.
Better Reach
With traditional research, you can delve into a wider audience based irrespective of the location, which is especially online or e-commerce businesses that deliver products nationally and internationally.
Establish Brand Presence
With wider reach, your brand gets more attention and more so when you get a considerable position in the search results.
When it comes to choosing between local and traditional SEO, you need to assess your business goal as well as your target audience. Eventually, it depends on the primary focus of your business and the way a local SEO company in Kolkata handles your project. At Carney Technologies Services, we meet the queries of our customers regarding local and traditional SEO and help them sort the components f each for a better understanding. If you are ready to get started with your local SEO campaign, our team can manage it ensure the best returns.
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