With people across the globe in quarantine, media consumption has been skyrocketed. Almost everything is going digital and the shift in the ecosystem is forcing the marketers to create, measure and distribute their efforts accordingly. With considerable shrinkage in the physical demand, investment in virtualising operations is where the growth of future opportunities lies. Varying styles of communication and management will be required to cope up with the situation but this transition will not occur overnight.
The world is shifting from in person meetings to video conferences. Digital lounging is the new normal and all forms of media consumption are seeing a considerable spike to cater to this new demand of entertainment and information. It is essential for digital marketing agencies such as Carney Technologies Services to understand what are the primary ways to improve content creation.
Measurement and impact on ad market
There has been a significant impact on the multi channel audience engagement. As there is a rise in the digital content production, it will soon be a big challenge and replacing in-person interactions. This means, the companies should rapidly rethink their direct-to-consumer media connection to drive the competition with the content creators. It is essential to have a proper digital marketing agency who can design better models in leveraging the products’ knowledge.
A lot of business owners find it challenging to develop and create content that the audience wants to see. To attract attention is the main Mantra of all online marketing but the fact is not everyone's attention is required to send your services and products. Finding your audience and connecting them to the right content needs expertise.
So, how can you create content that resonates with your audience who can eventually become your user? Looking into that, the first thing you need to know is why you need audience attention.
The answer is simple. It-
• helps you bring the right traffic to your website
• makes it easy for your audience to understand your business product and services
• can easily convert these needs with the right content
• resale or after sales engagement and brand value can be maintained
Should content focus on covid -19 ?
In these desperate times, it is crucial to focus on the pandemic. Experts believe that writing engaging content at the time of covid-19 can help connect your audience more humanly. This means, all your articles, blogs and the social media content must have relevance to the present time. A proper content marketing strategy should not just be too gimmicky, instead should focus on the changing consumer behaviour and attitudes. Regardless of the kind of services and product you sell, there is a way to tie content with the covid-19 effect. It all depends on the scope of creativity. Like every time, the content strategies during this pandemic should also be engaging and constructive that can help motivate people.
But there are some companies do not want to focus on covid-19. This is because they are looking at the situation from a different slant. Brainstorming content ideas for these trying times is certainly a considerate approach but the internet is overflowing with these general recommendations. Without being predatorial but being concerned can also be a way of looking at the crisis. For this, there has to be a very clear understanding of what the audience needs and adapting without being manipulative.
Writing engaging content at the time of Corona
One of the primary things all sites should be doing is find out their niche audience. During this crisis, and beyond, it is always helpful to create content strategy once we are aware of the right set of audience.
When you have a website, the easiest way to alert users of important information is using a banner above or below the navigation. This is a prime instance in times such as this when almost all websites have an alert regarding the pandemic. It either speaks about the services closed or running or temporarily shut.
That being said, here are the following steps that can be followed in creating proper content marketing strategy to make your audience read what they actually wants to read -
Use your analytics
One of the best ways to understand the liking of your audience is to use your analytics. There are plenty of tools that shares the insights of content which can help you understand your top-performing posts and what to recreate them. For all social media channels such as Facebook, Instagram, Pinterest and more, the experts can continuously check the page insights to understand the high reach or engagement.
When you work with the experts of content strategy creation, they can sort the top posts by the number of clicks, likes, comments, and more. The pattern can be found out through understanding if -
• There a common topic among the top posts
• The content from a specific source
• Any particular content type — text, image, or video, work better consistently
• Audience is interacting with the posts
Ask your audience
Many interactive brands post a question or a poll on the social media profiles that directly or indirectly give open-ended replies. Initially, this can help develop a rough sense of what your audience might be interested in.
For instance, you can ask the blog subscribers what they would like to see from you.
From the answer, you not just get a short term idea of what kind of posts you must create for the blog but also understand the impulse of the same audience on the social media.
Creating contents without the knowledge of what exactly need to be focused on is nothing but a waste of time. Creating and publishing content that audience can share, comment and engage with will eventually help you improve the marketing goals.
Learn from your industry peers
This is always an effective strategy where you can follow the industry peers. If you have a similar target audience, then look beyond the competition instead check out what your competitors do to resonate with the audience demands. Make sure to follow the pages that run similar competition and follow their posts. Similarly with Twitter and Instagram, you can check find out the list of pages that you can follow and improve your strategy.
Another way to achieve this is to constantly follow the surveys or that is available on internet, magazines and newspapers, industry trend reports, and likewise. This can help you feed innovative ideas about the current trends in your industry.
Find out your audience’ pain points to connect more organically.
Google’s related keywords
As an expert digital marketing agency, the SEO experts and the content writing team works hand in hand at Carney Technologies Services. This is particularly helpful because the teams can discuss and understand what the audience wants through the Google's related keywords. As per the webmasters, most of these keywords are long tail and you can create the content on similar topics to get more footprints.
All that is required is a perfect plan for the content strategy that can effectively put in the right long tail keywords and make your brand presence more fruitful.
Concluding
The era of creating content just passé. When you are actually investing time and effort creating contents, you need to understand your customers. There are plenty of tools such as Social listening tools, Google trend, Google related searches, that can help you create content which your audience will love content, read and engage with it.
Tailored content that aren’t overly-aggressive or overly promotional makes your brand look like you actually care.
Content marketing in the COVID-19 age will see some uncharted modifications. Innovation is the key and is exactly the reason why you need the experts’ help more than ever.
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