One of the oldest social media platforms, currently Facebook has more than 2.70 billion monthly active users (MAUs). The Digital 2020 Global Digital Overview notes, Facebook has one of the highest numbers of active users. Among them, 1.95 billion MAUs can be reached via social media advertising services offered by the platform. With so much potential, Facebook ads can give the brands an edge over their competitors.
Although with the Facebook algorithm, organically connecting with the audience might become a challenge. With features like microtargeting advertisements, brands can achieve better visibility among their targeted viewer demographic.
In the world of Facebook advertising, a brand can take the help of a combination of ads to achieve optimal results. If you (as a brand) are aware of the objectives behind creating ads on social media, you can better plan your campaign and arrive at more fruitful results.
Objectives of posting ads on Facebook
Overall, Facebook ad campaigns are designed with three goals. They are:
- Building awareness for the brand
- Creating online conversion, or diverting audience to the offline stores for making the purchase
- Increasing consumer engagement with the brand, or encourage the two-way conversations between the brand and the consumer
With a bandwidth of 1.95 billion MAUs, the platform has higher reachability among all audience demographics. Thus, advertising on Facebook can be a fruitful venture for most brands, especially start-ups.
Different types of ads on Facebook
Here are some of the popular modes of ads available on the platform:
- Photo Ads
As the name suggests, photo ads are image-based advertisements. In addition to the image, you can add a headline and text (125 characters) with a link description. The call-to-action (CTA) can direct the viewer to the landing page, message board, or shopping site. These ads can help promote new launches and services offered by the company.
These ads can be created on a Facebook Business Manager page and promoted on the brand’s Facebook page.
- Stories ads
The stories ads are short messages that pop up in the stories section of Facebook. While photo lasts for six seconds, videos can last for 15 seconds. This format is most suitable for announcing flash sales, or limited time offers.
- Video advertisements
Video ads on Facebook have the potential to grab better views and make headlines. These ads can be short video (2 to 3 minutes long) and meant to be viewed on a mobile screen. On the other hand, longer format video (up to 240-minutes long) meant to be viewed on a desktop can be used to highlight the selling features of a brand to the customers.
Apart from these three forms of advertisements, the following ads are available:
- Carousel ads
- Collection ads
- Instant Experience ads
- Lead generation ads
With the right ads, brands can get better opportunities for connection and engagements with the consumers.
Are you interested to know more about social media advertising services and social media management? Then Carney Technologies Services can help you with the same. Reach out to https://www.carneytechnologies.com/ or call +91-9163298336 to know more.
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