Ensure subscription
If
you send an email without subscription, then you are being pushy and
there is a fair chance that the audience will block you. Ensure a
subscription through a newsletter for members who really want to hear
from you. Do not force your email on anyone. This is you first step to
sending an email.
Content that adds value to the receiver
An
attractive visual design bringing your thoughts out effortlessly,
clearly reflecting what is being said. Use less fuss more meaning, both
in content and design. Irrelevance in both will invite the dangers of
unsubscribing.
Segmentize the mail
If there is a lot to be conveyed work on the layout. Divide the content into attractive blocks that will draw the attention of the reader.
Digital campaigns work on timing
An
important criterion is timing. When you are working on a digital
campaign be regular. That is what most email marketing services say.
Maintain a time so that your audience waits for your next letter. Add an
announcement with a date on the previous campaign to prepare the
audience for the next.
Ensure delivery to the inbox
Some mails land up in spam owing to a technical or content issue. Check the best practices. Try and test before sending to the client. An A/B test is a good practice to follow before launching campaigns.
Dormant members should be listed out
List
out dormant members. There will be many who haven’t checked you mails
for the last 6-9months. They should be counted out. They are not adding
value to your effort.
Conclusion
These are the basic rules that should be followed for email marketing campaigns, feels Carny Technologies Services, the email marketing services in Kolkata. Follow them and keep trying out new ways. A good and attention seeking heading with an eye-catching graphic is the first draw. However, without meaningful matter you cannot pull the show for long. Make your email mail worth a read.
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