We are all connected through a virtual network – the internet. Over the past years, especially in 2020, the internet came to dictate how we communicate and work with each other. With the mandatory lockdown, when we were living indoors, the internet came as a savior and helped us survive. We began working remotely, conducting classes online, as well as shopping for essentials.
Many big brands and online shopping portals have seen a surge in the business. People are now shopping for everything in these virtual shops. Even the local business owners have gone online to connect, communicate, and sell. They are looking at a digital marketing agency for small businesses to create online marketing strategies.
But what does this shift in selling trends mean for your business? With more people coming into the online arena, your business is sure to face stiff competition in the upcoming year. So, how do you ensure that your targeted consumers find your business?
Luckily, with the help of Local SEO strategies, you can always attract consumers to your business.
What is Local SEO?
In simpler terms, the Local SEO is a digital marketing strategy that can help the brick-and-mortar establishments to connect with their targeted audience and make sales – both online and offline. Any commercial establishment with a storefront can take the help of this strategy for communicating with the audience or make some sales.
Here are some statistics-backed data on how local search is crucial for the business:
- More than 97% of the consumers learn about the business from the online channels (https://seotribunal.com/blog/stats-to-understand-seo/#local-seo-facts)
- 72% of the consumers who conduct local search visit the store within 8 km radius of their current location (https://seotribunal.com/blog/stats-to-understand-seo/#local-seo-facts)
- Close to 61% of mobile users are more likely to conduct the business if the agency has a mobile-friendly website. (https://www.hubspot.com/marketing-statistics?_ga=2.107531908.744292166.1561382667-527251855.1560789477)
- In the past few years, the searches ending with terms like close by or Near me have increased by 900% (https://www.chatmeter.com/blog/50-local-seo-stats-every-marketer-should-know-2018/)
These stats show how local search and SEO can help any business in dominating the industry.
Here are five local SEO hacks that can give the business an advantage over others. Let us look at them one by one.
- Optimizing the on-page elements
On-page (both contents on the website and the HTML code) elements of the website of the business need to be optimized to fetch the targeted audience. Optimizing the page title, page headers and content, URLs, and internal links with relevant keywords can help in making a difference in local search results.
- Utilizing variations in the long-tail keywords
In the past two years, the dominance of the long-tail keywords has increased tremendously. Capitalizing on the trend with the variation of long-tail keywords can give the business much-needed visibility in the online search. With the keyword tool in the Google Ads page, you can run research for the keyword and help in making a difference for your business.
- Working with the contents
For success in Local SEO, the business must invest in content creation. With every new content increases the chances of the store to be fetched in the online search.
- Sign Up on Google My Business
With Google My Business, the chances of your agency to reach potential consumers increases by a percentage. It gives your business to appear on the google search result for a given search term.
- Getting reviews
Reviews ensure your business is legit and running. Also, close to 77% of the potential buyers prefer reading the reviews by genuine customers before making the purchase. So, ask your customers who shop from your store to write reviews and post online. Also, tagging the business on social media can help.
Local businesses can do a lot more with Local SEO techniques. When implemented correctly, it can help in making the company or store accessible to the consumers (both existing and potential). Carney technologies services is a digital marketing agency for small businesses that can help you in finding your footing in online SEO strategies.
To know more or for online appointments, visit https://carneytechnologies.com/ or call 098305 20826.
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