How to Use Header Tags?

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 Header tags make the most of the important structure in content and it does not end here. The use of header tags has been very crucial for website ranking and attracting the right audience to the page. This post will talk about all the necessary loopholes that one has missed in understanding about header tags.


What are Header Tags?


The first thing that one needs to understand is the difference between the header tags and that it plays an important role in digital marketing. The HTML header tags use the H1 and its main heading tag and the rest from (H2-H6) just follows in the rest of the content. These tags are also known as the webmaster headings or simply the header tags. The header tags from the H1 to H6 maintains a hierarchy, which means if anyone skips any of the tag numbers of the heading, the structure will be broken and it is not ideal for an on-page SEO.

Take a quick guide on header tags and it is used for:

  • H1 — This is the most important header tag and it is most keyword-centric
  • H2 — This is the subhead that classifies the main idea of a paragraph and allows the readers to read a particular section
  • H3 —this is mostly put in a subsection to make clarification further
  • H4 — This header is mostly used for formatting and bullet points


How to Write HTML Headers for SEO?


After understanding the meaning of each header, this is where one will understand the importance of using the header correctly.

  • The importance of writing a header and subheading depends on what kind of content one is writing or publishing.
  • You must always place your Tag1 at the top of the page because that is the correct order
  • Headers should always have the core keyword to attract the right audience
  • If one wants to put a question, use the H1 for that target
  • If one wants to put a How to title, H2 must be used
  • To use the non-how-to article or in case one wants to use the LSI keyword, one must use the H2-H6 tag, this allows one to increase the relevance and avoid ambiguity.


The third and fourth point is very important because the Google feature snippets for the site looks into the pages if they are answering questions and the structure is readable.

Using HTML headers to target search intent


This will help in understanding the role of the headers tags and how it contributes to digital marketing in the long-term plans.

  • The header content plays a very important role when it matches the content one has published, this holds value apart from the keyword ranking.
  • The search engine wants to deliver the pages that meet the need of the user and the user really takes the headers seriously. To help one understand the use of the heading tags better, here are some examples.


Use your HTML headers will help the writer answer this kind of query:

  • “How to”: When the reader wants to work out something on their own, or need some direction to put up something step by step, the writer uses the H3 followed by the H4 to write the instructions.
  • "What is”: This is the place to use the H1 because the writer is addressing a question, it will be easy for people to find this page because the Google algorithm works that way. The use of H1 can also be applied to target commercial intent. The writers can add some attractive offers in H1 because it increases curiosity and target audience.


These uses of the header tags are some of the basics and most important because it really defines the entire ranking process.

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