Any digital marketing campaign is incomplete without lead generation strategies. And social media is a great place to generate leads for the company. Beyond building engagement and brand awareness, social media can be an excellent place to look for a new lead and learn what your consumers are talking about. It helps in finding the targeted audience as well as deliver a message regarding sales and deals to the existing consumers.
As a
trusted social media marketing services company in Kolkata
points out, quality leads can change the game for anyone. And social media is
the place to generate these leads.
Social media lead generation – Brief idea
Usually, a
lead can be classified as the data shared by a person that can be cultivated
and used in the future. It can contain personal information like name, gender,
email address, physical address, occupation, etc. for a particular
subject.
Thus,
social media lead generation is the act of gathering information through social
media platforms. Later, the agency might run the process to convert the lead
into a paying customer.
Which
platform to choose?
Usually,
analysts prefer choosing the social media channel according to the social media
demographics. According to, We Are Social’s October 2020 report, the total
number of social media users has surpassed the 4 billion mark1. The social
media adoption rate has jumped by 12% in the last year. Over the year,
Instagram has witnessed steady growth, but Facebook is leading with the highest
number of active users.
Here is a breakdown on user demographics for most popular social media platforms –
Classification of social media via gender
Hacks for social media marketing –
1. Optimizing the profile
The first step for successful lead generation begins with optimizing the profile – making your brand accessible to the consumers. Make sure the contact details are in place and you can handle customer queries.
Also, adding call-to-action buttons to the social media profile can give your lead generation campaign a better direction. Remember to add the link of the bio section of the profile – it can also be beneficial to the overall social media campaign.
2. Easy to maneuver landing pages
When your consumer clicks on the link on your social media post, make sure it delivers them to the relevant landing page of your website. Directing the readers to the related content makes sure they stay on the website for more time.
Keep your landing page simple and easy to maneuver. Too much complication and your consumers might start losing interest in you. Remember, using relevant landing pages for the campaign is crucial – but keeping it simple is necessary as well.
3. Offer incentives
Offering incentives to the consumers ensure they click on the page or provide the information for lead generation. Incentives can be in the form of discount codes or winning a contest/sweepstakes. These incentives work as the right motivation for the consumer to work in the favor of the brand.
Conclusion,
The social media marketing services company Carney technologies services can
help you in your lead generation campaign. To know more, visit https://carneytechnologies.com/ or call 098305 20826.
Reference:
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