This year brands have realized the power of the internet and digital marketing in promoting their services and reaching out to the customers. Industries have witnessed a surge in online requests and encouraged various product and service sectors to make themselves heard online.
The SEO Agency in India pointed out that the awareness and demand for digital marketing have popped up in recent times, and the brands are more prone to run campaigns for the same. Moreover, the agency points out how these brands due to lack of expertise are using SEO and digital marketing tactics incorrectly. In the long run, such practices can bring on unwanted challenges while running the campaign or penalties/permanent ban from the search engine giants.
To maintain a steady rank on Google and ensuring success, brands must stay clear of the following tactics:
- Cloaking
- Stuffing
- Link Schemes
- Intrusive ads
These underhand dealing involving these tactics can be fatal for your brand and return drastic results for the same.
Let us look at them in details:
- Cloaking in SEO
One of the most toxic practice in SEO is undoubtedly clocking. It is the technique of presenting different data to the search engine spiders and human users. Referred to as a spamdexing technique, this technique tries to push the site to a higher ranking for the job.
Cloaking is regarded as a violation of Google Webmaster Guidelines (WG) and heavily penalized by the search engine giants.
- Stuffing keywords
Keyword stuffing is another element that can impact the SEO campaign primarily as it kills the user experience (UX) and increases the bounce rate of the URL. The purpose of the website is to provide information to the readers on their related search query. However, with a keyword-stuffed page, the readers find it difficult to fetch relevant answers. It brings down the user experience and pushes them away from the website. In the long run, such practices can fetch heavy penalties from search engine giants.
- Link Schemes
Another violation of the Google WG is indulging in Link Schemes to influence the page ranking. Some examples of link schemes include too many link exchange programs between two parties, excessive usage of guest posting campaigns, or even forum comments with optimized links. Such practices at times bring down the trust of the readers and users, decreases UX, and increases the bounce rate.
The SEO Agency India notes that to increase its popularity, the brand needs to understand the importance of quality content. Videos, infographics, or blogs – any form of content – with quality and unique information that helps in solving the questions of the readers can directly push the ranking of the page high.
- Intrusive ads
Annoying pop-ups and intrusive ads do kill the user experience leading to the death of the campaign in the long run. As per the leading digital marketing company in Kolkata, multiple ads can hinder the progress of the website crawlers. Usually, these digital workers start overlooking the websites with too many ads – plunging the ranking. Thus, using too many ads for the page is not recommended.
Apart from the given pointers, the following tactics can also impact the SEO campaign for a brand or company. These include:
- Hiding contents
- Using duplicate contents
- Spamming the comment section
Google has a strict penalty system for websites that end up following Black hat tactics to gain ranks on the search pages. Most novice or amateur SEO analysts end up making these mistakes in the digital marketing campaign.
Carney Technologies Services, an SEO Agency in India, can help you fixing the digital marketing errors before it is too late. Visit https://carneytechnologies.com/ or call 098305 20826 to book your online appointment. Voted as the Most Trusted Digital Marketing Company in Asia in 2019, we know how to handle digital marketing.
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