5 Tested ways for Top SEO in 2021 and beyond

As a digital marketer you must have worked through the basics of SEO techniques. To get to the next level as we all had steadily into 2021, you have the idea about keyword research optimizing, title and meta tags and creating optimized content. You might be wondering by now what can be the next step that can help you dive deep into the SEO techniques. The top is SEO Services in Kolkata can help you get more traffic and make your website rank higher on the search engine page through the following techniques that will remain strong in 2021.

• Finding the best performing pages of your competitor brands

If you can understand how your competitors’ strategy is going the better you can make your site perform better. You can have a clear analysis of how to go to the next level when you understand what's making your competitors’ website work. You can get into directions with a content or keyword gap analysis or understand keyword cannibalism. This will help you determine the potential areas where you can put in more effort on at a page level rather than working for a specific keyword level.

• Use keyboard gap analysis for your content strategy

Generally there are two focus areas - optimizing existing content and creating new content. While both of them can help you in improving the SEO, it is also important to steer the content rightly. You can check the keyword gap by volume or keyword difficulty to find out how to improve the search queries.

• Digital public relation for better back links

Earning authority backlinks is difficult. Backlinking is one of the top 3 ranking factors according to Google and to have successfully earn relevant links to get any website on top things like research studies infographic, expert insights can definitely work but it should also have scopes to promote linkable assets along with outreach strategy.

• Better organic CTR with PPC testing

It is important that you use CTR as a ranking factor and regularly work optimize. Even when you do not have a Google adwords campaign, it will be worth in the coming time to have a budget for a set of pages to test different title and descriptions.

• Optimize for people also ask

People are not just interested in the blue links that occupies the first pages of Google but the smart SEO should work to take advantage of as many as SERP features as possible. One of the most important one will be people also ask. The top SEO company in India like Carney Technologies Services have experts who know how to optimize for people also ask sections. This can help your brand to rank twice on the first page. PAA can be triggered as refined query for the same type of questions that Google might struggle to interpret. One of the ways to get to it is to create content which can specifically target the way to resolve with the keyboard overview tool.

If you are planning to optimize your digital marketing strategy for 2021 and beyond, this is the right time to get into. Visit carneytechnologies.com to have a word with the experts who can help you understand where you stand and what you need to improve to get better visibility online.