With the pandemic affecting every industry, it goes without saying that the world learnt a lot from the situation. Both consumer and brand retailers learnt resilience and understood how adaptive the market should be for future growth. Content marketing played a major role and is continuing to do so in influencing the consumer behavior taking the cue from their spending habits. Let us find out how?
Consumer behavior which is largely driven by sentiments saw a noticeable change in the Pandemic. Shoppers were driven with products that are morale boosters and products that can cheer up people, family and friends.
How has Content marketing influenced trends in 2020?
There has been a huge boost on the purchase of local products and also businesses and products that stand for value have outdone products that stand for option or are a matter of luxury.
The greatest influencers for companies are email and content marketing. With lead generation, website traffic and improving brand reputation, content marketing services have played a pivotal role in boosting ROI for companies offering COVID -19 valuable products.
Organizations have recognized this trend. According to a report published on the Indian Digital marketing trend in 2020, by Dentsu Aegis Network, 3,835 crore has gone in the Indian digital advertising, Paid Search (23%), Online Video (22%) and Display Media (21%). Expected spends are predicted to reach 64% by 2022.
In the USA 56% of organizations spent between $10,000-$25, 000 alone on content marketing. The top tools used were website analytic tools and SEO tools. Content marketing from top companies was garnered at 69%.
What led digital marketing in USA?
As we reflect on 2020, both consumers and brands have learnt and lot from their experiences. Consumers have expressed conscious shopping habits. Gifts are based on shipping rather than person to person contact. With no holidays, people focused more on gifts of value. Online shoppers have grown to 82% in the USA.
Feel good products like beauty and fashion upped their campaign in the USA while insurance campaigns were kept less in the pandemics. Maximum CTR was earned by media and publishing companies, followed by insurance, healthcare ranked seventh.
• Strategy development was the most essential content marketing skill.
• SEO gained 18.32% traction as being the most discussed topic.
• #SEO was the second most popular hashtag after #Digitalmarketing.
• Views on articles and blogs grew by three times and articles with 1200 over 900 words were shared by 43%.
• Clear structuring of H2, H3 and H4 did better with the audience.
• Posts with at least one list got 70% more views than posts without any list.
The biggest SEO takes were content repurposing, educational content and guides. They were very popular, optimizing the user journey and visual and video content took the lions share in Digital marketing. Articles with 1500 words to 2000 words and 5000-7000+ words saw a jumpstart in shareability.
Conclusion
Compared to the USA, India did not show such promising figures in online retails. Of course, the factors are numerous, from unsure businesses to unsure customers the divide was clouded in 2020. However, with the hope that person to person contact is still being regarded skeptically businesses will reach out to content marketing services like Carney Technologies and Services for a complete end to end digital strategy. Get ready to bring better marketing results online with https://www.carneytechnologies.com/.
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