Advertisers across regions firmly believe that product familiarity is a multi-channel phenomenon, and no single type of advertising can take credits for a product’s success. While digital marketing is growing and far more influential marketing, traditional marketing is essential to some businesses and regions.
What is Digital Marketing?
A means of promoting your product and service online through social media, paid advertising, SEO and content marketing and more. The success and reach of digital marketing particularly in these pandemic times are expected to rise by 85%. The accessibility to smartphones and a greater understanding of the market helps to target the most perceptible audience based on location, demography and other compounded factors.
Digital marketing primarily works on a balance of organic and paid advertisement. While you make use of the search engine advertisement and social channels, targeting the popular channels where your target audience visits help you gain greater engagement and conversions. Building a compelling content strategy starting from your website, building a seamless experience for both the search engine and audience, blogs and posts are definite ways to attract the right attention. Interspersing your organic efforts with paid social and paid SME, podcasts, webinars, virtual events will draw the right social audience to your service or product.
Every business, no matter what their size, will prosper from social media, feels a top Digital Marketing Agency in Kolkata, Carney Technologies Services, https://www.carneytechnologies.com/. A market study from handset maker Vivo conducted by CMR, found the average Indian spent 25 per cent to almost 7 hours a day on their smartphone during the pandemic. Therefore, making the most of this marketing space for any business, through methodical marketing will go a long way.
What is traditional marketing?
The oldest form of marketing that relies on printed ads in newspapers, hoarding, flyers, standees, radio and television, sponsorship, conferences, workshop and training programs are traditional marketing. Guerilla campaigns, van campaigns, referral campaigns are extremely effective in places where familiarity with the digital platform is still in a nascent stage. In India, traditional advertisement is a very powerful tool and without it, reaching your market is a bit difficult.
Conclusion
Carney Technologies Services, a top digital marketing agency in Kolkata, feels that balance between the two advertising types is the working strategy for most companies today. However, they feel that the strength of Digital Marketing eclipses, the reach of traditional marketing. It is much more permanent and has a much wider reach. No matter what your business is, come on the digital platform and with time the returns will be manifolds compared to what traditional advertisement can do, provided your product has the ability to hold its audience.
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