Reasons Why Your Business Need a Website

Do your small business need a website? The answer is an absolute yes.

There has been almost an overnight shift in the approach of the business models of the brands following the pandemic. If you need to compete in today's over competitive market, you need to have a very relevant and strong online presence. Just a Facebook page or an Instagram profile will not help. Neither will a novice DIY website give you any good support. Why? Because your competitors understand what it is to have an optimized marketing strategy which will include online, social as well as mobile components.

If you run a local business or is just a start up, you would better think of making a proper online presence. If you think that you can squeeze one more year or two without it, you will be losing out on a lot of potential customers. Did you know that about 30% of consumers won't consider a business with the brand if they do not have a proper website? Consumers understand the importance of local businesses and regardless of the size, you need to have a proper online presence.

If you are still not convinced, here are the top points that will make you understand where you are lacking if you do not have a proper web presence -

You will need a digital business card

Almost 5 hours of every day is spent on mobile phones and this is an average figure of the global population with mobile. If you think that this number is going to go any less, you are wrong; and as easy as it is to presume, people will be looking for not just information or work related content but will also be searching things of their interest and demands. If you have a website with accurate information, it will work as a digital business card for your company. You can refer to the top web development services of India who will create the contact information, services, images and other necessary information on your website that will be the point of reference for your audience.

You need to be seen in the search engine

For instance, you have a Facebook page. But do your audience know? People do not just browse the internet to find out random names of brands. They will go to the names that they are already aware. This is why you need to have a website which can make you visible. With time, you will have a search optimized company website that will rank well on Google or other search engines and the consumers will be able to find and connect with your business.

Consumers search with the proximity in mind

Now that you have an optimized website, you will be appearing on the search results. However, here has been a tremendous rise of Local Search Engine Optimization because 4 out of 5 customers will look for local information. About 88% of the searches for local businesses are done through mobile device. That is why, having a website which allows the audience to look for business within the close proximity can help you get in contact with them and even surely turn a lead into a customer. It helps to build credibility. The new age consumers will look for convincing reasons to depend on your brand and the first impression can be best made through a proper website. Having a professionally designed and easy to use website can help you get named as a reputable organization.

SEO is cost effective strategy

Small and medium business is aware of the term digital marketing but to understand what exactly plays the role in digital marketing and what gets you to the audience or customers will require a thorough understanding of the process. Simply said, Search Engine Optimization Kolkata is one of the most cost effective strategies that can be used by even a small brand and reach out to its audience organically. Google ranks local businesses higher when searched through mobile devices. When Google understands that user is looking for an information on their mobile phone, they are likely to show responses which are in close to your proximity because the search engine favours local businesses. This is why, you need to have a company website which is optimized to get this preferential treatment from Google.

The website is open 24/7

Unlike your brick and mortar establishment, the website will remain open 24/7. For instance, if you are looking for an agency which offers website design services, you do not have to only stick to the office hours to find the right name. You can look for it even after the closed hours and keep your query sent through the website.

Your competitors will have one

And that should explain it! When you are not at par with the competitors, you are losing out on trust, relevance and business. It is important to get online footprints so that you stay competitive and also thrive to get better.

Let your business grow

If you are planning to expand your business and get in some new customers, ideal way to get it done is through a strong online presence. This is because it might not always be possible for a small and medium sized businesses to open on other branch shop, but to have their products and Solutions available online and get connected to the target audience will actually help to earn more revenue.