To understand the importance of mobile marketing, you can get in touch with the professionals of Digital Marketing Company in Kolkata. Smartphones have become an indispensible part of our daily lives, prompting marketers to implement mobile marketing techniques in order to establish a loyal customer base.
The smartphone is a small instrument with a lot of power when it comes to spreading the news about a company. According to Statista, there will be 3.8 billion smartphone users worldwide by 2020; as a result, whether you want to speak, search the Internet, or market a product, mobile phones have become increasingly significant.
The widespread availability of the Internet has helped to popularise mobile marketing.
Mobile marketing has risen to prominence as the number of smartphone users continues to rise and more people shop online. With the experts of Internet Marketing Services in Kolkata , you will understand the compelling reasons why you should get started with mobile marketing. But first, let's define the term and examine some facts that demonstrate the potency of mobile marketing.
What is Mobile Marketing?
Mobile marketing is a sort of marketing that allows businesses to communicate directly with their customers. Through social media, applications, websites, emails, and any other form of communication, this marketing strategy tries to contact customers on smartphones and tablets.
Mobile marketing has several advantages, regardless of the size or type of business, such as opening the door to a global audience and allowing you to reach customers instantaneously. Furthermore, customers may directly engage with the brand, making marketing a continuous activity in which customers can participate.
- Smartphones account for 52.2 percent of all website traffic, according to Statista.
- More than half of website owners are now concentrating on responsive web design technologies that work on all devices and provide the best user experience.
- 4 out of 5 teenagers now order things online on a regular basis.
- More than 96 percent of individuals use Google when searching on their phones.
- According to latest YouTube data, smartphones account for more than half of all YouTube views.
Why Mobile Marketing Matters in 2021?
- Connect with Your Target Audience Anytime, Anywhere
People commonly use PCs, laptops, tablets, and mobile phones to access the Internet, but smartphone usage is expanding across all categories. It may be stated that people carry the entire globe in their pockets and can connect with it at any time. Brands can take advantage of this and use mobile marketing to interact with their target audience, regardless of what product or service they are selling. Marketers can create clever digital campaigns to enhance conversion rates by using tailored advertising. A focused marketing plan, unlike traditional promotion, allows you to get the word out about your product to a specified population.
- Leverage Multiple Marketing Channels
Brands can take advantage of this and use mobile marketing to interact with their target audience, regardless of what product or service they are selling. Marketers can create clever digital campaigns to enhance conversion rates by using tailored advertising. A focused marketing plan, unlike traditional promotion, allows you to get the word out about your product to a specified population.
- Mobile Websites
- Mobile Apps
- SMS Marketing
- QR Codes
- Advertisement on Games
- Growing Demand
- Mobile Marketing Boost Search Engine Rankings
Popular search engines like Google, Yahoo, and Bing improve a website's search ranks if it has a significant social network presence. When your website is linked to your Facebook account, it means that when someone searches for it, both your Facebook profile and your website will come up. It raises your company's profile and puts your brand on the map.
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