Most people often confuse content marketing with content optimization
and they need to understand that there is a vast difference between the
two. Each of these terms appeals and applies to two distinctive
audiences. Content marketing is done solely for the readers so that the
brand can attract the right audience for their promotion. Whereas
content optimization is done for the machines/search engine robots,
optimization is more focused on improving the SEO rankings. The contents
are required to be optimized to get the rankings.
As the content marketing services in Kolkata are evolving and the agencies are coming up with new strategies, businesses need to know the upcoming trends to stay ahead of their competitors. We assembled some of the most talked-about trends that will dominate brand marketing in 2022.
- Focus on customer retention first
80 out of 100% Digital marketing services in Kolkata will talk about the target audience, and only 20% of them understands the importance of customer retention. Retaining customers is like holding on to a long-term relationship. It is difficult but very much possible. Boosting search engine rankings and increasing conversion rates are not enough, businesses need to implement customer tactics.
- Implement Artificial Intelligence (AI) Technologies
Many companies at the start of their activities have limited resources, so they have to use them as efficiently as possible. AI technologies enable fast processing and analysis of data, thus facilitating the decision-making process. According to experts, shortly, closer integration of AI with human resources is expected, which will contribute to the growth of labor productivity and the efficiency of the business as a whole.
- Create your podcast
Educational podcasts are in demand and many businesses are already exploring this new platform. There are countless podcasts focusing on different streams of businesses, but good listening quality content has a high potential to attract an audience. According to a recent study, there are over 2 million podcasts available in 2021 and the numbers are accepted to rise by mid-2022. If the creators are innovative with their podcast strategies, the audience will follow around.
- Must Document your Content marketing strategy
Some businesses enjoy their newly formed content marketing strategy without documenting their efforts. The upcoming trend encourages you to document every step you take to market your content online. The need for a clear plan involving contents will increase because by documenting your strategy moves, you will be able to be delivering meaningful results in 2022.
- Use the Voice-Search Technology
As the voice search assistance increase, the need for voice-optimized contents and voice-enabled gadgets also increase. There are countless smart speakers that demand voice-enabled searches, so voice optimization will move few levels up as compared to 2021.
As the Content Marketing Services in Kolkata attracts most of the small and mid-scale businesses, it’s time to connect with a reliable content marketing service. Connect with Carney Technologies Services by visiting www.carneytechnologies.com or dial 9163298336 to know more.
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