Digital marketing is constantly changing and improving, thanks to the Google algorithm that adds up to the changing trends every now and then. The upcoming year has a lot in store, especially, for digital marketing platforms. We listed five of the most anticipated trends in 2022.
The use of social media platforms has been increasing and so needs digital marketing by the brands. The industries have been dominated by digital media and almost every brand requires a touch of its magic. The upcoming year might have a lot of promising things to offer, but only a refined digital marketing agency in Kolkata would prepare for the DM trends in 2022.
If you are skeptical about what’s coming, remember that AI, data-driven marketing, voice searches engine marketing were all very ambitious concepts. Some of these trends are going to rule the digital marketing industry in 2022.
- Programmatic Advertising
The
use of artificial intelligence (AI) to automate ad buying is known as
targeted advertisements. Companies get a more reliable and
cost-effective answer to their demands when humans are removed from the
ad buying process. You should start paying more attention to
programmatic advertising if paid media buying is a critical client
acquisition channel for you. In the coming year, programmatic
advertising will be more in demand. Various apps offer live bidding for
in-demand keywords to increase the productivity of any kind of
marketing.
- Conversational Marketing
Marketing
is more conversational than ever, and it is expected to rise in the
year 2022. Chat bots are the reality of modern marketing and almost
every brand utilizes them to make their website more interactive. When
consumers have questions, a recent survey says 82% of them want answers
almost immediately. This form of marketing is very different than
traditional marketing. Interactive marketing runs across multiple
channels on social media platforms making it more essential and
productive for the brand.
- Chat bots
Chat
bots are one of the most common and important examples of
conversational marketing. Chat bots have AI technology that provides
automated but human-like messages to visitors in real-time. One of the
biggest plus points to using chat bots for businesses are that they are
available 24-hours to provide instant response to inquiries.
- Video Marketing
Video
marketing is considered one of the most important and effective marketing techniques today. The efficiency is expected to increase in
the coming few years. A common survey found that 61% of marketers see
video as an extremely important tool to include them as a part of
marketing strategy. 60% of businesses use video marketing as a regular
marketing tool and 74% say that investing money in video marketing has
given them better returns.
Video marketing is a great way to
build trust with consumers. There might be plenty of ways to drive
higher engagement and video marketing is one of the major ones.
- Interactive Content
An
interactive content never gets old. It will fall under one of the
fastest-growing digital marketing trends and has benefited various
businesses across platforms. In the upcoming year, we are expected to
see a shift from the traditional text-based content to dynamic and
engaging content like:
- Quizzes and polls
- Augmented reality ads
- Embedded calculators
- 360-degree videos
Interactive
content is more engaging, memorable, and likely to get the outcomes
your company requires. People respond well because it helps them feel
more connected to businesses and more active in the purchasing process.
Are you looking for a reliable digital marketing agency in Kolkata, connect with Carney Technologies Services by visiting www.carneytechnologies.com or dial 9163298336 to know more about us.
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