Top 4 marketing strategies to fuel your OTT platforms

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There are several OTT (Over-The-Top) platforms in the market offering a diverse range of enticing content for the audience to watch. These days, binge addicts are having a gala time watching shows after shows to fulfill their voracious appetite for movies and web series. Most of these platforms come with a premium version that offers a myriad of extra features for the viewers to enjoy. Like every other field, competition is there among different OTT platforms. Only a few are able to cut the rope through effective marketing campaigns.

Concept of OTT advertising

Before understanding the nuances of OTT advertising, you have to understand what OTT is and what are the various facets of it?

Generally, OTT refers to any video content that is streamed directly from the web, and without using broadcast, satellite TV, or traditional cable. In recent times, the most popular OTT platforms are listed below:

  1. Netflix
  2. Amazon Prime
  3. Disney Plus
  4. Apple TV+
  5. Voot
  6. Hulu
  7. Mubi

What marketing strategies OTT platforms are embracing?

The following hacks from the best digital marketing agency in Kolkata can boost your OTT business by a significant margin:

  1. SEO-Backed platform: People will visit your website when it is visible over the web. Increased visibility will lead to more footfalls with a greater number of users signing up for your platform. By implementing proper SEO hacks, you can increase the visibility of your website on the internet.
  2. Personalized Email notifications: Modern-day marketing is all about customizing the services and products to meet the certain needs of each customer. Being an OTT marketer, you can use customized email solutions to provide the users with a more personalized experience. With the advent of automated email templates and user analytics, you can convert the audience into paying customers.
  3. A seamless onboarding experience: Users don’t have much time on their hands. They want a seamless onboarding experience while signing up for a platform. If your OTT platform delivers the same, you can be ahead in the race. Your existing users already know how to search for a video on your platform. They are not your headaches. Rather, your aim will be to engage the new users and guide them through the entire onboarding process.
  4. Recommend new and featured content: Apart from the marketing gimmick, unique and exclusive content is the key determinant for a user to choose between OTT services. So, if you want to stand apart from others, ensure your OTT platform uses recommendations with slider banners that present your highly engaging video content so that users don’t spend minutes thinking about what to watch.

According to experts of a digital marketing agency in Kolkata, promoting your OTT platform isn’t an easy job as there are several competitors. Here, you need to come up with a strategy that will make you stay ahead in the OTT race. As times will evolve, these marketing strategies will further undergo changes for the sake of brand promotion.

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