The digital marketing landscape changes so frequently that it’s almost impossible to imagine what the future has in store for digital marketing considering its opportunities. According to the experts of a digital marketing agency in Kolkata, every year, we witness new digital trends that lay the base for the future of marketing. Both 2020 and 2021 have been tumultuous years largely driven by the pandemic. But, what is noteworthy is this pandemic has shifted our focus from traditional marketing hacks to virtual spaces. Whatever it is, let’s explore the top four digital marketing trends in 2022:
- Video marketing: TikTok has proved that videos go a long way in influencing individuals. Funny videos can go massively viral and help brands to reach thousands of users over the world daily. Other platforms began imitating TikTok with YouTube leaning into ‘shorts’ and Instagram launching its Reels feature. Short videos highlight the fast-paced way we consume content and emphasize the need for succinct messages or engaging content that motivates us to participate.
- Niche marketing: It is all about specializing in a certain product or service to develop a stronger connection with your audience. A niche market helps you to pay close attention to the requirements of your audience. In this way, you can know what they actually want. It makes you position yourself as an expert and engages loyal advocates of your brand. Get in touch with the best digital marketing agency in Kolkata if you want to get further insights about niche marketing.
- Mobile marketing: In-app marketing, SMS marketing, location-based marketing, social media marketing, and proximity marketing are some of the important mobile marketing strategies in recent times. According to research studies, 62% of online purchases were conducted on smartphones in 2021 with more than a 37% year-over-year increase. It is mobile traffic that accounts for half of all web traffic. Nowadays, shoppers are more comfortable using their mobiles to make a purchase. In-store purchases have drastically declined since the inception of COVID-19. This has made brands revamp their online presence while making the website mobile-friendly.
- Ecommerce platforms: Ecommerce platforms are increasing in number day-to-day and are expected to grow in the coming years. Nowadays, retailers can benefit from having a virtual presence by implementing these platforms for visibility. They are also using social media to spread brand awareness. The demand for the best digital marketing agency in Kolkata is growing for obvious reasons.
Now that you are aware of the top digital marketing trends expecting to make a splash in 2022, it’s time to use them to gain an increased reach and higher levels of interactivity. If you embrace these trends, you can stay ahead in the marketing game.
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