Page speed is perhaps the most fundamental of SEO variables since reducing the duration of loading increases your rankings, customer experience, and conversion rates. It's quite a rare occasion when an SEO metric has benefitted everyone! When it comes to SEO, website and page loading speed has currently become an extremely important part of the mechanism on how search engines rate your web pages.
This is because Google does not deliver search results that are sluggish and turn off users making them exit the page. Generally, Google tries to display the most appropriate and relevant websites in their search results. This has become more crucial with the 2021 Google Page Experience Update. This is a point that is always considered by any best SEO agency in Kolkata.
What is page loading speed?
The amount of time it takes for the web page content to display in front of users is referred to as page load speed. However, it is a kind of catch-all word that truly encompasses the overall performance of your website.
It is an extremely important factor when it comes to websites, organic traffic, and conversion rates.
Why page loading speed is so important for SEO?
- Impacts user experience
If your website does not provide the goods in a couple of seconds, your website visitors will have a terrible experience that will influence more than just your sales. It is because visitors will never waste much time on your website, rather they will move to a competitor's website, so remember that. User behaviour on your site also transmits crucial signals to search engines, which affects your ranking.
- Bad first impression
Your website's page loading speed is the initial impression people have of it. They're waiting for your page to load before they can view your sparkling logo or epic picture carousels. And absolutely nothing is more aggravating than waiting. It creates an unpleasant experience among potential clients even before they visit your website.
- Less time on the page leads to a high bounce rate
And some users will not have the patience to wait. According to a recent study, 47% of users anticipate a website to open in 2 seconds or less and 40% would abandon the site if it takes over 3 seconds to load. So, if your page performance isn't up to par, you're likely to have a high bounce rate and/or a short time on the page.
- Fewer page views
You are sacrificing page views if your website's visitors aren't hanging around. According to case studies, even a 1-second delay might result in an 11% loss in page visits. Any best SEO agency in Kolkata tries to increase page views such that the chance of exploring your website increases.
- Poor conversion rates
Even if consumers get through the initial page and explore your website, if they encounter delays regularly, you may lose visitors at the final barrier. It is predicted that one out of every five customers may abandon a shopping basket if pages take too long to load, losing up to $3 billion each year.
Each day, a 1-second delay might result in 7% fewer conversions.
- A confirmed ranking factor
Google appreciates happy consumers, and they understand the importance of fast-loading pages in terms of user happiness. Google's technique for analyzing user experience includes Core Web Vitals. Core Web Vitals evaluate a website's loading time, interactive features, and visual content stability, with the aggregate score impacting your ranking. As a result, page load time is a proven ranking criterion on desktop as well as mobile sites. So, in addition to indirectly harming your SEO through bad user experience signals, sluggish page performance has an immediate impact on your SERP rank.
The quicker your web pages load, the higher your ranking will be on the SERPs.
If you are looking for the best SEO agency in Kolkata to help you increase your page loading speed such that increases your website traffic, consider contacting Carney Technologies Services. We can help your website grow and gain the traffic you deserve. Visit our website (www.carneytechnologies.com) or dial 9163298336 to talk to us.
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