With COVID 19 cases rising in India, several brands in India and the world are putting a brake on their usually marketing strategies – both online and offline. This piece discusses how brands could deal with the situation and keep their marketing intact.
Amidst the Corona outbreak and government-imposed lockdowns, many brands have either taken initiatives to either put their usual marketing initiatives on hold or joining the bandwagon to create awareness on the disease. Brands like Dettol and Mama Earth are launching new products, campaigns, and social media challenges to encourage consumers in taking a stance against the disease.
From the social point of view these initiatives are indeed commendable, but what about the business side? The agency dealing with content marketing services in India has pointed out that as a business have to make plans for the upcoming situation and derive solutions accordingly. Consumers must know that companies are aware of their situation and working on plans to fix the condition. One way of doing that is by taking the help of social media channels or the official company channels to communicate with the people.
Here are few of the things business accounts can do to communicate with their consumer base:
1. Understand the consumer’s need
Currently, everyone is in a state of panic and despair due to COVID 19. In the state of anxiety, people are looking for genuine information associated with the topics and ideas on how to cope with the situation. Ideally, creating sharable content like email newsletters, blogs, or social media posts can help both the consumers as well as businesses.
How? The consumers get the necessary information they are looking for, and the brands get the chance to stay on the mind of their minds amidst the chaos.
As for what type of content to be delivered to consumers, businesses can always take the help of the team and develop content suitable for the consumers.
2. Declare your plans to the clients
Several businesses have come forward to help the community and the social organizations in innovative ways. While brands like Fevicol and Zomato are rebranding their image, Dettol had launched challenges on social media for increasing awareness among people. Essentially, it is important to keep the consumers in the loop, however with caution. It is important to keep in mind that the initiative does not bring in criticism from consumers.
3. Being sensitive towards the people
In times of desperate need, it is important to be sensitive to the needs of the consumers. With talks of salary cuts and job losses, brands should be conscious about what message they are sending to the consumers.
SEO as a tool in this pandemic
In the current situation, COVID 19 has immensely transformed online search trends. While some brands have experienced a downfall in the respective searches, some lifestyle and healthcare brands have also seen a surge in their ranking.
At the end of the day, it is important to understand what the consumer wants and to deliver it to them. tapping into the consumer psyche is important to create better business solutions for the brands.
To make the things better Carney Technologies Services, a content marketing services India company, can help brands in getting back on the consumer’s search pages. To know more, visit https://www.carneytechnologies.com/ or call (+91)9163298336.
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