After you are done writing a suitable title for the product, you need to be prepared for the next step and that is writing an attractive product description. Most of the eCommerce Product Description Writing Services India explains it to be the building blocks for increasing sales after the images. Humans are visually driven and they would look at the pictures first, however, we want to collect all the information we can and that’s when product descriptions come into the picture.
Write for Your Buyers
The purpose of creating an eCommerce product description should be to persuade a potential consumer to purchase it. Before making a purchase, consumers examine the whole product description in addition to the title, photos, and reviews. Talk in a language that resonates with the audience you are trying to reach. If you offer children's clothing, for instance, you should make the product pages amusing and lighthearted.
Understand Your Customers
Have a vision of the perfect consumer for your offering. You will find it simpler to compose product descriptions as well as for customers to relate to your goods as a result. If you sell gowns, for instance, your product descriptions should be appealing to women. So you need to understand the audience you are writing for and create a relatable product description for your customers.
Keep it Simple
In order for everybody to grasp your eCommerce product descriptions, use basic language. This simplifies the buying process for your customers and saves them from having to look up words in dictionaries! You cannot create product descriptions with heavy words that are too complicated, just go for simple words.
- Using simple words means avoiding the use of any foreign words
- Using promotional texts to assure your readers
Be Concise
The second method of crafting engaging product descriptions that we discussed in the last section is this one. Due to the thinking and logic involved in the purchasing process, this is more appropriate for B2B companies. Being succinct entails providing a brief, simple outline of the qualities and advantages of your items. Including adequate white space and bullet points will help with this.
Research the Marketplace you’re selling on
There are rules for vendors in every marketplace. Following these recommendations will improve how well your items appear in search results. The length of eCommerce product descriptions is constrained by character limits on marketplaces like Google Shopping, Amazon, and eBay.
- Amazon shopping- 2000 characters
- Google shopping- 5000 characters
- eBay- 4000 characters
- Etsy- 140 characters on the page, the rest will be visible with read more options.
Use Good Quality Images and Videos
This is actually a no-brainer. Everybody knows that creating a product description would be incomplete without the use of high-quality photos and videos. While a product description informs customers about your goods and draws them to your product page, an image or video lets them see and feel your product in real life. They have the opportunity to participate in the journey of the product through 360-degree views, 3D customization, movies, and other means.
If you are willing to connect with a reliable eCommerce Product Description Writing Services India for strategizing your next business move, then connect with Carney Technologies Services. You can learn more by visiting www.carneytechnologies.com or by calling 9163298336 to talk to an expert.
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